2. How has the UK theatrical distribution of the film been managed in order to ensure the film's success in the UK?

Information on 20th Century Fox

• The Distributor of Avatar was 20th Century Fox.
• It is one of the six major film studios in America and due to this strong reputation, Avatar seemed likely to be a success in the UK.
• It is located in Los Angeles, West of Beverly Hills.
• The company was founded in 1935 after the merger of Fox Film Corporation (founded in 1915) and Twentieth Century Pictures (formed in 1933). This merger made the brand even stronger and gave more opportunity for Globalisation- distributing in a range of countries such as the UK.
• 20th Century Fox were also responsible for the production of Avatar.
• In the UK, Avatar was distributed to 507 cinemas in the UK to reach most areas and maximising success.
• Also, the film was released in the Imax to offer a greater experience and to maximise profits.
• The opportunity to watch Avatar in 2D or 3D gave the audience more of a choice guaranteeing success.

20th Century Fox have been responsible for many movie franchises including:

Due to the popularity of these films, 20th Century Fox have proved that they are a strong company and are good at what they do so this ensured that Avatar would be a Box Office Hit.

Although 20th Century Fox distribute a wide range of films with different genres. When looking at their big successes, it is clear that they specialise in films of different audiences-particularly family and teenage- and many of these films involve action and adventure. This shows how they have strong expertise and are capable of ensuring success. Also, now that Avatar has become such a big success, 20th Century Fox have build up an even stronger brand image and can ensure even more success in the UK for films they distribute in the future.

Other successes include: Home Alone, Die Hard, Planet of the Apes and X Men which were very popular in the UK.

The most recent films distributed by 20th Century Fox are Jennifer's Body, Alvin and the Chipmunks 2 and You Can't Handle the Tooth which will be distributed later this month. This is an example of the wide audience range which makes it more likely that Avatar will be a success.

Official Website: http://www.foxmovies.com/

Posted by Michael